With the covid-19 situation limiting physical interactions, it was imperative to leverage digital. However, just going digital wouldn’t guarantee success as the brand didn’t have any digital footprints, adding more onus on building credibility along with amplifying and the flagship project launch.
We devised a social media strategy to not only market the flagship product, but build the overall group as a trusted brand to build confidence. This involved a lot of efforts in brand building activities with consistent social media and paid marketing efforts
We positioned the project as one of its kind, starting with a series of teasers using minimal elements to showcase the premium appeal. This was done to build anticipation so as to create a sense of curiosity. This was followed by tech based solutions to help people get a real-view of the property through walk-through videos, live pictures and periodic updates on the progress of the project.
A media strategy was put in place to aggressively push the launch and reach new audiences, which helped the brand gain visibility across key markets and beyond. We conceptualized and launched the entire campaign with a 360 marketing and advertising approach. Our efforts helped the brand realize results which surpassed all their previous efforts and expectations. This exercise provided a strong reason for the brand to leverage digital as a key communication and marketing platform for regular marketing and communication activities
