Blogchatter x Creative Injection

About the brand

Blogchatter is one of India’s leading and most active communities for bloggers, boasting a community of 10000+ bloggers from across genres.

The Challenge

With the blogging community growing, it became increasingly challenging to manage bloggers’ data. The blogging community was scattered with content generation, sharing and consumption taking place on different social media platforms. Therefore, challenges were multifold to manage data, engage bloggers and enhance the community experience.

Our Approach

We instantly realized the need of building a unified platform to bring the entire community of bloggers under one roof, thereby eliminating the need for bloggers to share content on different channels. This gave rise to Blogchatter Reloaded – a platform for bloggers to create, connect and share blogging experiences.

It was essential to make the community feel valued and make them believe that this one platform was all they need to build and grow their blogging journey.

Blogchatter Reloaded was designed with a host of features that helped bloggers to get insights about their own blogging journey that empowered them to grow further. The platform provided them with a convenient way to generate Alexa rankings at a click of a button. Bloggers were rewarded time and again for being active community members and contributors.

This resulted in creating a blogger first platform that made total sense for every content creator to thrive, while Blogchatter saw engagement numbers hitting the roof. A platform for the bloggers, by the bloggers. Finally, Blogchatter could harness the community’s strength for various brand partnerships owing to ready blogger data and insights while fostering strong community engagement, one blog at a time.

Deliverables

Platform Strategy, Design and Development | Logo Revamp | Brand Video Launch Campaign and Communication

Results

4 mins

Increase in Website Avg. Time Spent 

33 %

Drop in Bounce Rate from 33%

4000

Jump In Alexa Ranking from 4000