Taking a cue from the brief of showing India in creative ways, our concept was FUSION. A mix of traditional India wrapped into new thoughts, progress, and development. With India moving ahead in all aspects, yet having its feet firm on its traditional values; we celebrate the spirit of being an INDIAN. An India that is fast catching up with the world in all walks of life yet remains grounded in all ways. We wanted to keep the design ‘Visually Captivating’ and hence, we made use of catchy illustrations with vibrant colours. All of these were in sync with the colourful emotion India portrays in every way. Using illustrations of different aspects of the country and mixing it with emotional attributes through design, we attempted to create communication that signifies FUN – a core aspect of the brand ABSOLUT
